From 35mm to AI, with over 20 years of global production leadership across film, brand storytelling and emerging media.

I'm an award-winning Executive Producer and Senior Producer with 20+ years of experience leading film, commercial and digital content for global brands. I unite cinematic craft, creative strategy and operational excellence to deliver high-performing, culturally relevant campaigns across television, social media and branded entertainment.

My career began on Proof of Life and advanced through major features including Gravity, The King's Speech and Pirates of the Caribbean, before progressing into global campaign leadership across agencies and production companies. I have successfully produced in 30 countries across 5 continents, overseeing multi-million-pound productions and complex shoots for clients including PepsiCo, adidas, Google, Formula E, BMW, EA Sports, Qatar Airways, and Wimbledon.

My work has reached audiences worldwide and been recognised by Cannes Lions, Clio Sports and the Broadcast Digital Awards, combining creative excellence with measurable brand performance. I specialise in creative operations, team leadership and client delivery, balancing innovation with strategic, budget-driven discipline.

Trained in Film & TV Production and Direction (national short film directing award) and Creative Documentary Filmmaking, and certified in AI-enabled production workflows, I bring calm, decisive, set-forged leadership and a proven ability to master evolving production technologies and market demands.

Cinematic craft. Global reach. Creative power.

My clients include:

PepsiCo, Heineken, TAG Heuer, Boss,  Reckitt, Wimbledon,  M&S, Channel 4, Samsung, SKY, National Geographic, Gillette, Barclays, KFC, Garnier, DHL, Just Eat, Qatar Airways, ITV, Michelin, Renault, Audi, Holland & Barrett, Enel, Allianz, Qualcomm, ABB, Evian, Debenhams, Nike, Harman Kardon, Plenty, Jacob's, MTV, Formula E, Johnson & Johnson, Fairtrade, SONY, Luxardo, British Heart Foundation, VW, Santander, Mercedes Benz, VISA, Qatar Airways, Julius Bär, Ella's Kitchen, ZDF, Tia Maria, ORF, Tiger of Sweden, Iceland, Intercasino, Historic Royal Palaces, H&M, Absolut, Televisa, Cancer Research UK, Geolotto, Nowness, Acer, and Diners Club.

Worked for different film studios, including:

Countries worked in the UK, South Africa, Germany, USA, China, Morocco, France, Spain, Mexico, Egypt, Jamaica, Ecuador, Switzerland, Poland, Portugal, Monaco, Austria, Italy, Puerto Rico, Bahamas, Chile, Qatar, Dominican Republic, Argentina, Uruguay, Saudi Arabia, Cayman Islands, Saint Kitts and Nevis and US Virgin Islands.

Experience working with A-list cast / athletes / celebrities, stunts, crowds, children, Visual FX, 360 rigs, Special FX, Motion control, cars, steadicam, 3D rigs, jib arm, U-crane, wire rigs, marine and aerial filming, drones, weapons, explosions, animals, and AI tools.

Effective communicator in English Bilingual proficiency, Spanish Native, French & German  Intermediate

Education: BA in Film and TV Production and Direction    MA in Documentary filmmaking

Certifications: UK 1st Option Safety Group: Safe Management of Productions, Drone safety & First aider. Leadership and short MBA diplomas.  AI and Generative AI for Video Content Creation. AFA Member.  AdGreen Sustainable Production. IPA Effectiveness Certificate. 

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